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| February 2005 |
Vol. 9, No. 3 |
Niagara Voluntary Sector Labour Market Study
The research initiative, Niagara Voluntary Sector Labour Force Study, was
conducted by the Centre for Community Leadership at Niagara College and was
funded by Human Resources and Skills Development Canada. In an effort to
contribute to the dialogue on Funding Matters in Halton and the corresponding
situation of the nonprofit sector, this issue of Community Dispatch shares with
you this study’s findings and important recommendations. I have no doubt that
the issues raised will resonate with the experience of Halton nonprofit
agencies.
Joey Edwardh
Introduction
The Voluntary Sector is an important component of any community, contributing
to our prosperity, quality of life and humanity. It accounts for an estimated
10% of the Gross National Product (GNP) and accounts for $90 Billion in revenue
and $109 Billion in assets. Approximately 9% (1.3 Million) of the Canadian
workforce works for a charitable organization. The sector includes staff as well
as volunteers from social service, health, recreation, culture, education,
agriculture, tourism etc. This study provides a snapshot of the key issues
affecting Niagara’s 2,000+ organizations and provides recommendations that are
critical to the sector’s survival and sustainability particularly as it pertains
to employment and training needs.
Study Purpose
The purpose of this study was to develop a full profile of the Niagara
voluntary sector workforce; identify issues, challenges and priorities faced by
the sector; identify labour market and required skill sets. Both macro and local
trends influence the Niagara nonprofit sector.
Macro Trends
Many of the demands being placed on the voluntary sector labour force are the
result of a number of factors:
- Demographic Changes – aging population, increased life
expectancy, a high percentage of seniors
- Knowledge Based Economy – a need to increase the productivity of
staff through skills and training and increased use of technology
- Increased Immigration/Social Inclusion – 250,000+ per year 10% of
new jobs will be filled by immigrants, 80% of immigrants will be visible
minorities
- Labour Shortages – an aging labour force and a lack of knowledge
transfer
- Changing Values – leadership to meet social needs is becoming
more of a priority as stakeholders want value as well as an opportunity to
provide input. Additionally, there is a growing awareness that all sectors
are connected and must work together to build the capacity of their
communities.
Local Trends
- Declining funding in combination with governments transferring
responsibilities and services to the sector and playing a reduced role in
the economic and social development
- Demographics contributing to increased demands 17% of Niagara
residents are over the age of 65, significantly higher than Ontario’s 12.9%
- Fewer young people are taking their place in the labour force
- Fewer volunteers, a lack of youth involvement or recruitment to
the sector
- Little evidence of succession planning and
- An overall lack of coordinated response to new social issues.
Study Results and Recommendations Cannot Keep Up With Higher Demand
In 2003, it was estimated that each organization would serve approximately
7,500 stakeholders. This amounts to a strong 36% increase of Niagara residents
turning to nonprofits for assistance. This increase is attributed to serving
more low-income families, a growing need for more in-home care, a growing
awareness of the availability of programs or services (abuse, counselling,
addictions and health) and assisting more young unemployed people. On the plus
side, some increases should be viewed as positive, that is, more interest in
sports, arts, the environment and recreation.
What is the most frightening is that as demands are increasing, the capacity
of Niagara organizations to meet demands has been declining. In 2001, 22% of
organizations were able to meet stakeholder demands, 20% in 2002 and 17% in
2003. The reasons cited for this include lack of funding, lack of volunteers,
understaffing, lack of facilities and transportation challenges.
Recommendations
- Initiate a social marketing campaign to increase an awareness of the
voluntary sector labour force issues and needs among the sector itself,
funders, media, politicians (local, provincial and national) and the public
at large.
- Implement a community “report card” to accurately reflect the “state” of
Niagara, its needs and priorities and the role of the voluntary sector
organizations in responding to those needs and priorities.
- Implement facilitates focus/working groups to explore new
models/collaborative strategies to increase efficiencies and effectiveness
and eliminate duplication of services.
Precarious Financial Situation
As core government funding, foundation and corporate donations decrease, the
sector’s vulnerability is increasing. Despite extensive fundraising, efforts are
falling short of raising the required dollars.
- Only 60% of nonprofit organizations have a secure source of funding to
cover their expenses. However, with core government funding slipping and
with others citing gaming revenue as core funding it is clear the
sustainability of today’s voluntary sector organizations is at risk.
- Less than half have fallback reserves. The majority of those that do,
have less than $10,000.
- 11% have endowments and just 15% own property.
Recommendations
- Continue Niagara Voluntary Sector Innovation Awards as a viable strategy
for celebrating and promoting “best practices”.
- Advocate for government multi-year stabilization funding.
- Engage in a social marketing campaign to promote local giving.
- Implement free/low-cost (corporate or funder sponsored) training on
strategies for sustainability.
- Explore new models/strategies for financial sustainability
Declining Organizational Capacity
While a strategic plan, liability insurance, succession planning and pay
equity should be fundamental to every organization, it is clear that this is not
the case. This lack of fundamental elements is likely indicative of reduced
funding. This, in turn, is contributing to an unhealthy work environment and a
tendency to mission drift.
- 50% of organizations have a strategic plan
- 27% do not have liability insurance.
- 34% do not have directors’ liability insurance.
- 57% do not have comprehensive volunteer insurance
- 31% do not have event insurance.
- 51% do not have a pay equity plan in place.
- 77% of the organizations do not have a staff succession plan in place.
Recommendations
- Support a central delivery mechanism for building the capacity of
Niagara’s voluntary sector.
- Implement free low-cost training sessions on strategic planning,
liability, succession planning and pay equity
- Investigate the possibility of a regional group benefit plan. This will
be especially important for smaller organizations.
- Develop and disseminate information to assist with insurance, pay equity
issues, staff succession planning etc.
- Encourage funders to insist that organizational strategic plans be
mandatory.
Staffing
The reality of the sector is that many organizations are unable to offer
competitive wages and benefits, and burnout and a lack of professional
development opportunities are issues. It is difficult to find qualified staff
and there is a lack of skilled applicants and a shortage of appropriately
educated college and university graduates. Women account for a clear majority of
staff (76%) and the majority of those in senior positions are female (77%). In
addition:
- 75% are non-union
- Staff being hired typically lack the required experience
- 80% of those hired for senior support positions request 1-5 years of
experience, but only 59% actually find those people.
- Lack of security: 60% do not have a pension plan, 34% do not have a
dental plan, 33% do not have long term disability, 54% do not have a medical
service.
- Turnover in most positions is high.
- Nearly half the nonprofits say retaining their staff will be a major
issue.
- Nearly the same number say recruitment will be a similarly tough
challenge.
Recommendations
- Encourage funders to invest in fundraising and volunteer management
staff positions.
- Increase knowledge and respect for the profession of voluntary sector
leaders/managers (investigate means of validating the professions such as
certification, accreditation, competency development and benchmarks).
- Consider a mentoring program that would partner more experienced senior
management with those just entering the field.
- As the sector may not be able to offer competitive wages, the benefits
that can be offered need to be examined more closely (i.e. offer and promote
the availability of “flex-time”, compressed or reduced work weeks,
telecommuting, or other alternative working arrangements to attract
employees wanting to balance work with child care and/or elder care).
- Implement a regional voluntary sector job fair.
Wages
- Nearly 40% of the sector employees make between $25,000 and $34,999. The
majority of senior positions make between $35,000 and $49,999 and 37.9% make
between $50,000 and $75,000 annually. By way of comparison, the average
Niagara wage is $42,002.
- Unpaid overtime is prevalent within the sector (i.e. senior managers on
average are working the equivalent of one unpaid day a week).
- With a $15/hr wage and 41% without benefits, frontline positions are
difficult to fill. These include counsellors, child/youth workers,
vocational instructors/support workers, rehab counsellors and disability
counsellors.
Recommendations
- An additional new potential labour force market may be those “baby
boomers” or early retirees who are financially secure, but want to make a
difference.
- Continue Executive Director Networking Breakfasts or Sanity Circles that
are cross-sectoral, short focused meetings that share solutions to common
issues.
- Develop strategies to attract untapped labour market force (i.e.
seniors, immigrants).
- Development of resources or practices to assist the sector with
non-traditional hires.
- Student hiring may be a vehicle for introducing the voluntary sector as
a potential career path.
Also, the study indicated shortages in the following occupations:
- Program Coordinator
- Administrator
- Volunteer Coordinator
- Fundraiser
- Training Coordinator
- Receptionist
- Administrative Support
- Peer Support Facilitator
- Individual Disability Support Consultant
- House Facilitator
- Night Nurse
- Childcare Supervisor
- Maintenance
Volunteers
- On average, each Niagara organization has 60 volunteers.
- These volunteers contribute 470 hours each month (equivalent of 3.12
full-time jobs).
- Calculated at the average Niagara wage, this equates to the value of
$131,326 per organization.
- The resulting estimated economic contribution by Niagara volunteers is
$29,417,024. Despite this, 73% of nonprofit organizations do not have a
staff person specifically responsible for coordinating and managing
volunteers. The reason: lack of resources.
Recommendations
- Implement “Board Match” a program that matches individuals from the
private and government sectors who want to volunteer with organizations
seeking representatives for the board of directors.
- Offer training to strengthen volunteer board members (i.e., roles and
responsibilities, how to hire an executive director etc).
- Promote the economic impact of volunteers and the importance of
investing in volunteer managers to support them.
- Continue to disseminate free, practical, hands-on volunteer management
information.
- Develop a virtual volunteer centre to promote volunteer activities that
people can do either from their homes or on a short-term basis.
Training and Education
Mapping out the issues facing the volunteer sector, the study also examined
the skills and training that are required to address them.
- The required training and education needs of those working within the
sector are diverse, particularly at the senior management level. In addition
to needing what is required to manage the equivalent of a business
operation, administrators must also be fundraisers, understand board
governance and manage volunteers.
Recommendations
- Apply recommendations that are evolving from the voluntary sector
“National Learning Initiative” that is focussed on developing national
skills and learning frame-work for the voluntary sector.
- Share the identified training needs with organizations and their boards
and encourage them to invest in training.
- Training and skill development for Executive Directors is imperative.
- Technology training needs to be a priority.
- Develop a checklist of voluntary sector leadership competencies that can
be used as a self-assessment checklist for those working in the sector. The
individual competencies can be linked to existing training opportunities and
resources.
Interpretation of Study Findings
If these issues are not addressed immediately, it is anticipated that by
2009:
- Each organization will be serving an average of 13,885 stakeholders, an
increase of 85% from 2003.
- Only 7% of Niagara’s organizations will have the capacity to meet
demands.
- There will be an anticipated 12% decline in volunteers.
- An even more substantial decline in terms of funding for the “core”
services provided by organizations (according to the Centre of Philanthropy
a 30% decline in government funding will put many organizations at risk of
closure.)
- Given that 47% of senior positions within the sector are held by those
over the age of 45, by 2009 50% of the existing labour force will have left
and taken with them their skills, knowledge and experiences.
- In order to ensure their survival past 2015, organizations need to
attract a younger labour force now. This means: offering competitive wages,
offering a relevant post-secondary level of study, enhancing the image of
the voluntary sector involving more volunteers (especially youth and
seniors).
- With 50% of the current labour force leaving by 2015, steps need to be
taken to transfer knowledge and provide emerging voluntary sector leaders
with the required knowledge and skills.
- Fundraising and donor management, without technology, will not be
possible.
- The voluntary sector needs to be seen as a viable career option for new
immigrants; training and skill development for new immigrants is essential.
For more information on above study contact:
Centre for Community Leadership
300 Woodlawn Road
Welland, ON L3C 7L3
Tel: 905-735-2211
Fax: 905-736-6006
Visit the website:
www.communityleadership.net
or alternatively
info@communityleadership.net
PDF: 110k
Produced by Community Development Halton
860 Harrington Court
Burlington, Ontario L7N 3N4
(905) 632-1975, (905) 878-0955; Fax: (905) 632-0778; E-mail:
office@cdhalton.ca
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